Media-Rich RTL Shopify Store for Teen Brand

Introduction

We partnered with a teen-focused pyjamas and underwear brand to design a Shopify experience that feels playful, interactive, and intuitive, while still delivering the technical sophistication required for apparel commerce. Built entirely from scratch, the storefront balances youthful storytelling with performance, localisation, and scalable backend integrations.

The Challenge

A fast-growing teen-focused sleepwear and underwear brand needed a localised Shopify experience for Saudi Arabia, combining bilingual RTL support, video-led merchandising, advanced size guidance, and shareable wishlist functionality. Standard themes lacked the flexibility to support media-rich product discovery and category-specific sizing logic.

The Solution

We built a fully custom Shopify storefront from scratch, blending immersive video merchandising, app-free sizing tools, and localised commerce infrastructure. The solution included bilingual RTL UX, dynamic product logic, multi-buy promotions, Airtable synchronisation, and shareable wishlists, creating an engaging, scalable shopping experience tailored to younger audiences.

— Before the new store, it was hard to show our products in a way that really connected with our audience. Now the experience feels dynamic and fun - video, sizing tools, and wishlists make shopping much easier. The platform finally reflects our brand and supports how our customers actually shop.”

Platform & Localisation

We implemented a fully custom Shopify theme tailored to the Saudi Arabian market, including a domain-specific storefront and bilingual English / Arabic language switcher. Full RTL support ensures culturally and linguistically accurate browsing across all pages and devices.

Navigation & UX Experience

To support vibrant merchandising and promotional storytelling, we developed a custom mega-menu featuring:

• Multi-level category navigation
• Embedded promotional blocks
• Mobile-optimised behaviours
• Sticky header functionality

This structure allows customers to move fluidly between collections while surfacing key campaigns.

Product Listing & Product Card Experience

A major focus of the project was media-led product discovery. We built fully custom product cards supporting both image and video assets directly within listing grids.

Video functionality includes:

• Auto-play or hover-triggered playback
• Lazy loading for performance optimisation
• Fallback handling for non-video environments

Additional product card features include promotional badges powered by tags/metafields and quick add/select options, enabling frictionless purchasing directly from the grid.

Product Page Experience

The PDP combines storytelling with functional clarity, featuring:

• Custom variant selection logic
• Size, band, and cup selectors where applicable
• Mixed media gallery (images + video)
• Zoom functionality
• Dynamic cross-sell and recommendations

This ensures customers can explore products visually while making confident sizing decisions.

Size Guides & Bra Calculator (App-Free)

We engineered a fully custom sizing ecosystem without third-party apps, including:

• Detailed size guides
• Band and cup measurement tables
• Measurement instructions

A standout feature is the “Find My Size” bra calculator, which includes:

• Underbust and overbust inputs
• Dynamic size calculation
• Real-time results
• Multi-category compatibility

This reduces returns while improving purchase confidence.

Promotions & Pricing

We implemented multi-buy promotional logic with consistent messaging across navigation, product cards, PLP, PDP, and cart, ensuring campaigns remain visible throughout the customer journey.

Customer Accounts

The account system functions as a complete self-service hub, including:

• Registration and sign-in
• Password recovery
• Logged-in state handling
• Account dashboard
• Profile editing (personal info, password)
• Address management
• Validation and error handling

Orders functionality includes:

• Orders list with status indicators
• Search by order number
• Filters by status and date
• Detailed order summaries and history

Wishlist (Enhanced & Shareable)

Beyond standard wishlist functionality, we implemented social sharing features:

• Add to wishlist from cards and PDP
• Persistent account storage
• Public shareable links
• Email sharing capability
• Secure access controls

This supports gifting and peer-to-peer product discovery, especially relevant for younger audiences.

Payments & Checkout

We maintained Shopify’s secure native checkout while integrating payment messaging across PDP and CMS content pages, ensuring transparency and trust throughout the purchase process.

Store Locator

A store locator integration enables customers to discover nearby retail locations through:

• Location filtering
• Embedded maps
• Store-level details

Compliance & Tracking

We deployed a cookie consent framework with granular preference controls and governed analytics/marketing script management.

Email Experience

All transactional and lifecycle emails were redesigned to reflect the brand’s tone - youthful, vibrant, and visually engaging.

Airtable Integration (Custom Build)

To streamline operations, we implemented a custom Airtable integration featuring:

• Automated product data synchronisation
• Structured field mapping
• Secure API connections
• Error handling and validation
• Scalable architecture for future extensions

This eliminated manual data handling while enabling flexible merchandising workflows.

The Results

The new Shopify store transformed product discovery into a media-rich, interactive experience tailored to younger audiences. Video-led merchandising, app-free sizing tools, and shareable wishlists increased engagement while simplifying purchase decisions. Localised RTL infrastructure and Airtable automation further strengthened operational workflows, creating a scalable foundation for both customer acquisition and long-term brand loyalty.